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Damn Good

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Rise Up with the Better Brunch Franchise

At Biscuit Belly, we don’t do boring. We’ve thrown conventional breakfast to the wind in favor of craveable culinary innovations people can’t help but share… on social media, at least. We didn’t join the brunch game; we revolutionized it! Our high-demand fast-casual approach and menu stacked with chef-driven creations and thirst-inducing concoctions has the whole family coming a-callin’.

Now, we’re looking for experienced multi-unit restaurateurs to join our family of franchise experts and bring Biscuit Belly to markets hungry for an exciting brunch concept.

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  • Born and Baked in the South

    Renowned Executive Chef Tavis Rockwell spent months developing our proprietary biscuit recipe, and your guests will taste this labor of love in every bite. Our menu pairs these biscuits with mouth-watering tastes like goetta sausage gravy, buttermilk fried chicken and house-smoked brisket. The result is an irresistible new twist on Southern comfort favorites and something for everyone.

  • When You’re Here, You’re Home

    No matter where we are, Biscuit Belly feels like a local treasure. Our mood-boosting bright colors and energetic staff are part of the community staple-feel that keeps our guests coming back for more. We’re not just inspired by our Southern roots, we live our values every day. From our kitchens to our corporate offices, our culture is a smorgasbord of genuine hospitality, passion for scratch-made cuisine, and down-home manners that would make grandma proud.

  • Fast-Casual, Not Fast Food

    Biscuit Belly is everything restaurant operators love about fast-casual and nothing they don’t. We’ve simplified ordering with our flavor-packed menu’s nichey nature, maximized sales with curbside pickup and delivery, and streamlined operations with standardized systems and single shifts. That way, you can provide your guests the highest quality foodie experience with fast-casual convenience.

Stacked Biscuit Belly Sandwich

Business Benefits
Served Hot

Fresh Biscuits, Fresh Franchise

Biscuit Belly isn’t a brunch spot—it’s a brunch destination. Reserve your bragging rights now by being the first to open this unique concept in your market.

Fast-Casual Meets Dine-In

You’ll love the ease of operations paired with our food’s craveable quality. Your guests will love experiencing the simple luxuries of a dine-in restaurant with the convenience of fast-casual speed.

Quick Table Turnover

Fresh foods are delivered hot in as little as 10 minutes. And while some guests choose to swap gossip over a leisurely brunch, most tables are turned over in 10 – 25 minutes.

Best in Class Leadership

What happens when a renowned executive chef, a serial restaurateur, and a QSR leader who grew a concept to over 4,000 units get together? Biscuit Belly happens.

The Brand Markets Itself

Our Instagram-worthy culinary masterpieces are artfully arranged on Southern-inspired dishware, making the perfect backdrop for a foodie snapshot to share on social media—a little free marketing never hurt anybody.

Let’s Talk Dough

As a fast-casual concept, your Biscuit Belly is uniquely positioned to accommodate dine-in, take-out and delivery, broadening the value of your revenue streams. Must-have merch like branded cups, specialty condiments and the world’s softest t-shirts present additional sales opportunities while giving fans a way to rep Biscuit Belly everywhere they go. The gravy on top? We’ve got some pretty impressive numbers on our side.

More to Love

  • Biscuit Belly logo inside a house icon

    Support for Your Franchise Family

    Routine check-ins, ongoing training, and top-tier support ensure you have what you need to thrive. Got big ideas? We’re all ears. Work closely with corporate to ensure operations are smooth as Kentucky Coffee.

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    Category Growth

    Not only does the fast-casual segment have the fastest growth rate in the restaurant industry, but breakfast and Southern cooking continue to rise in popularity. Guess who has all three? That’s just part of why Biscuit Belly is backed by QSR legends like Chuck Schnatter.

  • Closed at 3pm icon

    Better Brunch, Better Lifestyle

    Unlike traditional restaurant franchises, your Biscuit Belly will close its doors by 3:00 p.m., meaning you can make it home in time for supper with your family any night of the week.

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    Ready to Launch

    Our operations team, spearheaded by a 15+ year fast-casual industry veteran, has developed streamlined systems that lead you through every phase of franchise growth.

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    Make Some Noise

    Move over, boring breakfast places. There’s a hot new spot in town and we’ll help you make sure everyone knows it with national marketing support.

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    Employee Training

    Your management team and employees will learn everything they need to know, from opening procedures to how to make the perfect latte, with comprehensive training guides and videos.

Hear ‘Em Holler

“Second time here was better than the first! And the first time was damn good!”

Kimberly M.

“Unbelievable! This was amazing. Huge portions. No lines. Served quick. Great friendly service staff.”

David C.

“Second time here was better than the first! And the first time was damn good!”

Kimberly M.

“Unbelievable! This was amazing. Huge portions. No lines. Served quick. Great friendly service staff.”

David C.

“Flawless curbside pickup! Even after a 15 minute drive everything was fresh and hot! You can tell they use quality ingredients and everything is made with love!” 

Tori B

“Literally LOVE this place. Great taste, flavor, and servings. Definitely try this place for breakfast or brunch soon!” 

Catherine T.

“The food… oh my.  First and foremost these are some of the best biscuits I have ever had!  Light, fluffy, flaky, buttery, and so many other descriptors that I can’t recount them all!”

Robert F.

“Absolutely delicious and creative approach to brunch.  Definitely a pitstop for our next visit to Louisville.”

Cyrena K.

“Food was great! Service was great! Food was excellent! At first sight, the line was backed up to the left door, the line moved extremely fast.” 

Shanneca O.

“I absolutely love Biscuit belly downtown and I’m always skeptical when restaurants open branches but these people maintained their standards if not better!” 

Kavipriya K.

Drinks, at Biscuit Belly

What it Takes to Roll With Us

At Biscuit Belly, we treat everyone like family. We’re looking for qualified multi-unit franchisees that care about more than the bottom line: they care about their community, quality food, and good old-fashioned hospitality. Our ideal franchisee fits in by standing out in their industry as an accomplished restaurateur and a genuine member of the neighborhood you want to invite over for sweet tea.

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    You Love Where You Live

    You’re tuned into your community and understand your local market demand. You’re excited to bring this one-of-a-kind brunch concept to your neighborhood’s up-and-coming hot spot.

  • Biscuit Belly restaurant icon

    You Love Restaurant Franchises

    You have extensive experience owning and/or operating multi-unit franchise models. You’re prepared to open one to three units over a pre-determined period of time.

  • Stand mixer icon

    You Love to be in the Mix

    You genuinely enjoy being hands-on at your restaurants. Your staff will never be surprised to see you on a Friday morning greeting customers, pouring coffee or pumping up the team.

  • $500,000

    Liquid Capital

  • $2M

    Total Net Worth

  • $40,000

    Franchise Fee**

  • $702,000–$1,187,000

    Total Initial Investment**

3 Unit Minimum Initial Territory

Where We’re Headed

This is one belly we don’t mind getting bigger. Biscuit Belly is expanding in markets across the U.S. with a focus in the South, Midwest and Southeast. Our restaurants range from 2,800 – 3,000 sq.ft. and fit into your ideal location. Whether it’s in an up-and-coming neighborhood, a downtown hub or a newly built strip mall, your Biscuit Belly will attract locals and out-of-towners alike. Find an available market near you.

  • Growth Opportunities
  • Available Markets with
    Existing Locations
  • Existing & In-Development
Chad Coulter, Founder of Biscuit Belly

“Our number-one priority will be franchisee support and success. We realize that our success is not based on the number of franchises that are sold, but the strength of our system to support our franchisees.”

Chad Coulter, Founder & CEO

Getting Started

  1. Fill out the form below so we can connect.
  2. Let’s get to know each other better to make sure we’re the right fit.
  3. Submit a franchise application and receive more information.
  4. Mosey on over to our hometown of Louisville, KY for Discovery Day.
  5. Once everything is approved, you’ll be awarded your franchise.
  6. It’s time to start construction on your first Biscuit Belly location!
A decorative selection of brunch items from Biscuit Belly

Take the first step toward owning the best thing to happen to breakfast since the frying pan.