A Breakfast Franchise Like
No Other

Looking for a franchise that’s outside of the big chain box? You’ve found it with Biscuit Belly! We have streamlined and modernized the approach to breakfast and brunch with a unique service style, a fresh and innovative menu and fandom of our guests that can’t be controlled! We’ve combined the three hottest food industry trends (breakfast, fried chicken and fast-casual dining) to create a unique brunch concept that both guests and investors love. And, the best part about it – all of this is packed into the operating hours of 7:30am to 2 or 3pm, so you can get more time with your friends and family during the evenings.

Fried chicken, breakfast / brunch and fast casual dining has exploded in the last few years and continues to grow. At Biscuit Belly, we are the only ones we are combining all three of the hottest segments into one, even hotter brand. Don’t just own one of these segments – own all three under one roof and rolled up like a delicious biscuit.

Just like our concept, we don’t have an “out of the box” menu, either. Our food is prepared from scratch every single day with a menu designed from a classically trained Southern chef. We took Southern classics and made them better, leaving our guests coming back for more. We don’t just stop there – we are constantly following and keeping up with current food and drink trends (like Senior Nutrition Guide) and offer our guests quarterly seasonal offerings to give them another reason to eat at Biscuit Belly! Oh – and don’t even get us started on our espresso and coffee programs… and did someone say brunch cocktails – we have those too!

Biscuit Belly is ALL IN on our franchisees’ success. Our team is made exclusively of those who have built restaurant brands from the ground up so we know what it’s like to be in your shoes. From the day you sign your franchise agreement, we get to work helping find your first location, designing your restaurant, pre-opening marketing, and taking you step-by-step through the entire process during our weekly calls. Our team is small, but experienced and extremely hardworking to ensure your success. We are privately owned, so don’t have to answer to boards or private investors pushing us to do things that may not be in your best interest.

Biscuit Belly allows for faster table turns, decreased square footage (and thus decreasing rent and build-out costs) and easier staff training than other full service restaurants. The single shift, single menu and short operating hours allows you to be home for what’s truly important in your life. Our streamlined menu will ensure decreased waste and less inventory on hand to free up cash. There really isn’t anything to dislike about what will be your community’s favorite new brunch spot.

The Founders of
Craft Casual

Innovative Menu and Ordering Process to Bring Customers Back

Not Another
Boring Breakfast
Spot
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Damn Good Biscuits® & A Whole Lot More! Our scratch-made biscuits are baked fresh around the clock using an in-house recipe you can’t find anywhere else. Take a bite of new twists on Southern comfort favorites or order your old faithful. You can’t go wrong with breakfast this good.

We built a Team
for the Next Level

Chad Coulter

Co-Founder & CEO

Chuck Schnatter

Co-Founder, Investor & Advisor

Lauren Coulter

Chief Biscuit Eater

Lisa Dwelly

VP of Training Operations

Clint Umphrey

VP of Operations

Madelaine Ruggles

Director of Marketing

Our Team
Has Helped Grow

From store 5 to 3,500+

From store 3 to 600
From store 50 to 100+
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Requirements and Investment

Liquid Capital Requirement

$300,000

Total Net Worth Requirement

$1M

Total Initial Investment*

$702,000–$1,187,000

27.4%

Corporate & Affiliate Restaurants average cost of labor*

27.2%

Corporate & Affiliate Restaurants average cost of goods sold*

28.1% 

Franchised Restaurants average cost of labor*

28.4%

Franchised Restaurants average cost of goods sold*

Our Prime Costs will make you salivate more than our Biscuits

As a fast-casual concept, your Biscuit Belly is uniquely positioned to accommodate dine-in, take-out and delivery, broadening the value of your revenue streams. Must-have merch like branded cups, specialty condiments and the world’s softest t-shirts present additional sales opportunities while giving fans a way to rep Biscuit Belly everywhere they go. The gravy on top? We’ve got some pretty impressive numbers on our side.

What it is like to
own a Biscuit Belly

Imagine being a restaurant hero in your community. Imagine being in the restaurant business, but closing the doors at 2 p.m. so you can still be with your family. Imagine the pats on the back for having the best Damn Biscuits in the town. When you own a Biscuit Belly, you are the operator, not the employee. It is yours.

Where we are headed

This is one belly we don’t mind getting bigger. Biscuit Belly is expanding in markets across the U.S. with a focus in the South, Midwest and Southeast. Our restaurants range from 2,800 – 3,000 sq.ft. and fit into your ideal location. Whether it’s in an up-and-coming neighborhood, a downtown hub or a newly built strip mall, your Biscuit Belly will attract locals and out-of-towners alike. Find an available market near you.

What our restaurants look like


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