The fast-casual boom is taking over the morning daypart too. Louisville, Ky.-based breakfast and brunch concept Biscuit Belly announced a national franchise program this October for the fast-casual restaurant company. Currently with three units and looking to grow to 20-25 over the next year with the help of franchise advisor Chuck Schnatter, Biscuit Belly is known for its Southern-inspired breakfast and brunch menu of indulgent biscuit sandwiches and brunch cocktails.
“Breakfast and fast-casual are two growing segments poised for explosive growth and Biscuit Belly happens to fall into both categories,” Biscuit Belly founder and CEO Chad Coulter said. “The brand separates itself from the competition by taking an otherwise simple food, a biscuit, and elevating it to another level with its unique twist on southern breakfast fare and a robust cocktail menu.”
Working with Wheat Creative, the company is looking to build out its portfolio with franchise locations in the Midwest and Southern regions of the United States, and also announced the opening of two or three new corporate locations in Lexington, Ky.
The average check for Biscuit Belly is $24 and average square footage is 2,500-3,000 square feet.