Join the booming breakfast market with a bold, Southern-inspired brand that’s redefining brunch.
The Breakfast Industry Is Booming — And There’s Room at the Table
The breakfast and brunch industry has seen unprecedented growth over the last decade. Consumers are hungry for quality morning meals, and the all day brunch trend continues to rise. According to IBISWorld, the U.S. breakfast restaurant market has grown by over 7% annually since 2019, outpacing fast food and casual dining segments. This surge in demand makes now the perfect time to invest in a breakfast franchise opportunity.
Not Just Another Breakfast Spot. We’re Biscuit Belly.
We’re not your average biscuit joint. Biscuit Belly combines chef-driven Southern flavors with a modern twist and a whole lot of charm. Guests love us for our quirky brand, stacked biscuit sandwiches, and warm, full-belly experience. Franchisees love us for our streamlined operations, single daypart shift and unprecedented support.
What sets us apart:
- Bold Southern Flavors – Instagrammable comfort food that turns heads and fills bellies
- Playful, Memorable Branding – cheeky and community-friendly
- Operational Efficiency – counter service with full-service vibes
- Single Shift – be in the restaurant industry and be home for family activities
Belly Up to a Franchise Built for Success
Partnering with Biscuit Belly means you get more than a name—you get a team behind you and systems built to scale.
- Strong Unit Economics – brunch-focused, high average check
- Training & Ongoing Support – we’re with you every step of the way
- Turnkey Systems – from real estate to opening day marketing
- Market Flexibility – adapt to urban, suburban, or college-town locations
Requirements and Investment |
|
|---|---|
| Liquid Capital Requirement | $300,000 |
| Total Net Worth Requirement | $1M |
| Total Initial Investment*** | $824,000-$1,341,500 |
What Our Franchisees Are Saying
“Biscuit Belly stands out with its made-from-scratch menu and a fun and welcoming atmosphere in a fast-casual concept. Guests can enjoy quick service without feeling rushed.” – Wendy Coates, Huntsville, AL
Biscuit Belly stands out with its vibrant atmosphere. Guests often compliment the design, colors, and the open feel of our restaurant—it’s an experience as much as it is a meal. – Andrew Adams, Hoover, AL
Who We’re Looking For — and Where We’re Growing
Whether you’re a restaurant pro or a hospitality-loving entrepreneur, Biscuit Belly could be a great fit. We love working with folks who value quality food, exceptional service, and community connection.
We’re currently thriving in Kentucky, Alabama, Virginia, North Carolina, South Carolina, and Georgia—and we’re expanding nationally. If you’re in an emerging market or fast-growing suburb, reach out to explore availability.
What our restaurants look like
READY TO OWN A BISCUIT BELLY
Please complete the form below and we will be in touch shortly.