Brunch isn’t just a weekend indulgence anymore—it’s a lifestyle. As consumer demand for unique, high-quality breakfast and lunch options continues to rise, savvy investors are looking for brunch brands with bold flavors, a clear identity, and strong unit economics. That’s where Biscuit Belly shines.
The Brunch Boom: A Market on the Rise
Brunch has evolved from a weekend luxury into one of the most profitable segments in the foodservice industry. Millennials and Gen Z consumers in particular are driving this shift, seeking out Instagrammable dishes, social dining experiences, and menus that blend comfort with creativity.
According to Technomic, the breakfast and brunch category has seen consistent growth for over a decade—outpacing lunch and dinner in both traffic and spend. All day brunch menus, hybrid dining formats, and experiential brands are now at the forefront of consumer preferences.
Bold, Biscuit-Based Brilliance
At Biscuit Belly, brunch is more than a meal—it’s a mission. We’ve built our entire concept around one of the most crave worthy Southern staples: the biscuit. From our loaded biscuit sandwiches to our signature pancake stacks and brunch cocktails, our menu is designed to excite and delight.
Our brunch edge includes:
- Scratch Made Biscuits – Flaky, buttery, and built from the ground up fresh every day
- Unique Flavor Profiles – From pancake sausage corndogs, 3 different flavors of gravy, and many different delectable biscuit sandwich combinations
- Elevated Experience – Playful branding, vibrant interiors, and community vibe
Brunch Franchises: Less Competition, More Potential
While pizza, burger, and sandwich franchises flood the market, the brunch niche remains underdeveloped by comparison—leaving space for creative, standout brands like Biscuit Belly to flourish. As a franchisee, you’re not entering a saturated arena; you’re carving out a category with real growth potential.
Plus, our hybrid fast casual/full service model reduces labor overhead while delivering the quality and hospitality guests expect from a full-service meal.
Franchisee-First Support & Scalable Operations
From your first inquiry to your grand opening (and long after), we’re in your corner. Biscuit Belly’s franchise program is designed for seamless onboarding, efficient operations, and community integration. We help you avoid the common pitfalls and focus on what matters most—delivering an unforgettable brunch experience.
Franchise support includes many things, such as:
- Site selection, lease negotiation & layout design
- Training for you and your team (before, during, and post launch)
- Marketing toolkits and local store launch strategy
- Ongoing business coaching and operational insights
Franchisees Share Their Experience
Biscuit Belly stands out with its made-from-scratch menu and a fun and welcoming atmosphere in a fast-casual concept. Guests can enjoy quick service without feeling rushed. – Wendy Coates, Huntsville, AL
I love the work-life balance we’re able to offer our team, thanks to Biscuit Belly’s hours. It allows us to attract experienced, caring people who help us run a successful operation. – Neesh Patel, Charlotte, NC & Fort Mill, SC
What it is like to
own a Biscuit Belly
Imagine being a restaurant hero in your community. Imagine being in the restaurant business, but closing the doors at 2 p.m. so you can still be with your family. Imagine the pats on the back for having the best Damn Biscuits in the town. When you own a Biscuit Belly, you are the operator, not the employee. It is yours.
Where we are headed
This is one belly we don’t mind getting bigger. Biscuit Belly is expanding in markets across the U.S. with a focus in the South, Midwest and Southeast. Our restaurants range from 2,800 – 3,000 sq.ft. and fit into your ideal location. Whether it’s in an up-and-coming neighborhood, a downtown hub or a newly built strip mall, your Biscuit Belly will attract locals and out-of-towners alike. Find an available market near you.
What our restaurants look like
READY TO OWN A BISCUIT BELLY
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