Franchising offers a proven pathway into the restaurant business—with less risk and more reward. Biscuit Belly provides a bold, biscuit powered concept built for entrepreneurs ready to break into or expand within the foodservice world.
The Power of the Franchise Model in Foodservice
Owning a restaurant franchise allows you to operate under an established brand, leverage tested systems, and access training and ongoing support—without starting from scratch. Franchisees benefit from brand recognition, group purchasing power, and strategic marketing resources that independent restaurateurs often lack.
According to the International Franchise Association, foodservice remains the largest segment of franchising in the U.S., generating billions in annual revenue and creating a reliable entry point for first time and multi-unit operators alike.
A Fresh Take on the Restaurant Franchise
Biscuit Belly is changing the game in fast casual brunch. We’ve taken the best parts of Southern comfort food and elevated them with chef driven recipes, a tech savvy infrastructure, and a cheeky brand personality that sticks with guests long after they leave.
Here’s what makes us a standout opportunity:
- Brunch Centered Model – Capitalize on an underserved niche with high demand
- Fast Casual Hybrid – Lower labor costs, quicker turns, and a smaller footprint
- Memorable Branding – Playful tone and standout visual identity. Guests become our best marketers due to how many pictures are taken of our space and food.
- Proprietary Recipes – Crave-worthy dishes built on freshly made scratch made biscuits
We’ve Got Your Back From Day One
Franchisees aren’t in this alone. Our team walks with you through site selection, buildout, training, launch, and long term operations. We offer in depth training programs, marketing support, operational tools, and strategic coaching designed for sustained growth.
You’ll benefit from:
- Real estate and market selection assistance
- Local and national marketing resources
- Grand opening and onboarding guidance
- Ongoing operations support and technology integration
Expanding Across the South — and Beyond
With thriving restaurants in Kentucky, Alabama, Virginia, North Carolina, South Carolina, and Georgia, Biscuit Belly has proven it can succeed in diverse markets. As demand for brunch-focused restaurants grows, we’re targeting new territories nationwide. Whether you’re in a major metro, mid sized city, or up and coming suburb, we want to hear from you.
The Founders of
Craft Casual
Innovative Menu and Ordering Process to Bring Customers Back
Not Another
Boring Breakfast
Spot
Damn Good Biscuits® & A Whole Lot More! Our scratch-made biscuits are baked fresh around the clock using an in-house recipe you can’t find anywhere else. Take a bite of new twists on Southern comfort favorites or order your old faithful. You can’t go wrong with breakfast this good.
We built a Team
for the Next Level
Our Team
Has Helped Grow
From store 5 to 3,500+
Requirements and Investment |
|
|---|---|
Liquid Capital Requirement |
$300,000 |
Total Net Worth Requirement |
$1M |
Total Initial Investment*** |
$824,000-$1,341,500 |
27.7%
Syestemwide Restaurants average cost of labor**
26.3%
Systemwide Restaurants average cost of goods sold**
Our Average Unit Volumes And Prime Costs will make you salivate more than our biscuits
As a fast-casual concept, your Biscuit Belly is uniquely positioned to accommodate dine-in, take-out and delivery, broadening the value of your revenue streams. Must-have merch like branded cups, specialty condiments and the world’s softest t-shirts present additional sales opportunities while giving fans a way to rep Biscuit Belly everywhere they go. The gravy on top? We’ve got some pretty impressive numbers on our side.
What it is like to
own a Biscuit Belly
Imagine being a restaurant hero in your community. Imagine being in the restaurant business, but closing the doors at 2 p.m. so you can still be with your family. Imagine the pats on the back for having the best Damn Biscuits in the town. When you own a Biscuit Belly, you are the operator, not the employee. It is yours.
Where we are headed
This is one belly we don’t mind getting bigger. Biscuit Belly is expanding in markets across the U.S. with a focus in the South, Midwest and Southeast. Our restaurants range from 2,800 – 3,000 sq.ft. and fit into your ideal location. Whether it’s in an up-and-coming neighborhood, a downtown hub or a newly built strip mall, your Biscuit Belly will attract locals and out-of-towners alike. Find an available market near you.
What our restaurants look like
READY TO OWN A BISCUIT BELLY
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