As entrepreneurs and investors look to 2025, one thing is clear—emerging franchises with strong concepts, efficient models, and cultural relevance are leading the way. Biscuit Belly is proud to be at the forefront of this shift. With bold branding, growing demand, and proven unit economics, our brunch forward franchise is positioned as one of the top emerging franchise opportunities of 2025.
What the Data Says: Where Franchising Is Headed
According to the International Franchise Association (IFA), franchise growth is projected to accelerate in 2025 with a 3.5% increase in units and continued recovery across foodservice segments. Millennials and Gen Z are fueling demand for fast-casual and experiential dining, while technology and leaner business models are driving long-term sustainability.
Top 2025 trends include:
- Experience focused brands over legacy concepts
- Brunch and all-day breakfast as high growth categories
- Franchisees seeking hybrid service models that lower labor costs
- Technology integration and off premise flexibility as essentials
The Rise of Biscuit Belly
Since launching, Biscuit Belly has expanded across Kentucky, Alabama, Virginia, North Carolina, South Carolina, and Georgia—and we’re just getting started. Our playful brand, scratch-made Southern food, and efficient operating model make us uniquely positioned in the fast-casual brunch niche.
What sets us apart in 2025:
- Distinct and scalable concept in a rising category
- High consumer engagement, social buzz, and brand loyalty
- Smart real estate strategy and market flexibility
- Strong AUVs and robust franchisee satisfaction
Franchisees Growing with the Brand
“Biscuit Belly stands out with its vibrant atmosphere. Guests often compliment the design, colors, and the open feel of our restaurant—it’s an experience as much as it is a meal.” – Andrew Adams, Hoover, AL
“I love my regulars! Morning people are happy people, and we get that “Cheers” feeling in our store daily.” – Wendy Coates, Huntsville AL
Territories Available for 2025 Expansion
We’re actively expanding into key U.S. markets in 2025, including:
- Texas
- Florida
- North Carolina
- South Carolina
- Virginia
- Georgia
- Ohio
- Kansas
- Tennessee
Don’t see your state listed? Reach out to inquire about availability in your region.
Not Another
Boring Breakfast
Spot
Damn Good Biscuits® & A Whole Lot More! Our scratch-made biscuits are baked fresh around the clock using an in-house recipe you can’t find anywhere else. Take a bite of new twists on Southern comfort favorites or order your old faithful. You can’t go wrong with breakfast this good.
Be Part of the Next Big Franchise Trend
Biscuit Belly is more than biscuits—it’s a movement. Join us as we expand across the U.S. in 2025 and beyond.
Where we are headed
This is one belly we don’t mind getting bigger. Biscuit Belly is expanding in markets across the U.S. with a focus in the South, Midwest and Southeast. Our restaurants range from 2,800 – 3,000 sq.ft. and fit into your ideal location. Whether it’s in an up-and-coming neighborhood, a downtown hub or a newly built strip mall, your Biscuit Belly will attract locals and out-of-towners alike. Find an available market near you.
What our restaurants look like
READY TO OWN A BISCUIT BELLY
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